Max Azria launches BCBGMAXAZRIA and opens first headquarters in Downtown Los Angeles.

The first freestanding BCBGMAXAZRIA store opens in Brentwood, CA. BCBGMAXAZRIA store opens in San Francisco, CA.

Max Azria is awarded California Designer of the Year.

BCBGMAXAZRIA Footwear Collection launches.

Spring Campaign featuring Charlize Theron.

BCBGMAXAZRIA debuts its first Women’s Collection during New York Fashion Week.

BCBG.com establishes its online presence.

BCBGMAXAZRIA launches Sunwear and Swimwear collections.

BCBGMAXAZRIA launches Handbags and Small Leather Goods.

BCBGMAXAZRIA launches Eveningwear collection.

BCBGMAXAZRIA Bridesmaid Dress collection debuts.

The brand launches its first Shop‑in‑Shop.

BCBGMAXAZRIA launches Signature Handbags, Watches, Outerwear, and Optical.

BCBG.com officially becomes and e‑commerce destination.

BCBGMAXAZRIA celebrates its 20th anniversary: "Be Chic By Giving."

BCBGMAXAZRIA launches a full Bridal Collection with accompanying accessories and footwear.

BCBGMAXAZRIAGROUP is an Official Sponsor of the 2011 Billboard Music Awards and hosts the after-party.

The brand launches its fragrance, BCBGMAXAZRIA.

Michelle Obama wears BCBGMAXAZRIA during campaign speech at Memorial Hall.

BCBGMAXAZRIA launches its 2nd fragrance, Bon Chic and 3rd fragrance, Bon Genre.

BCBGMAXAZRIA launches outerwear, hats and scarves.

BCBGMAXAZRIA and The Whitney Museum of American Art hold a VIP
Opening Night Party for the 2014
Whitney Biennial in New York City.

BCBGMAXAZRIA celebrates its 25th
anniversary.

Introduction of 10 new product categories.

BCBGMAXAZRIA and Flaunt throw a Hollywood party to honor Olivia Culpo.

BCBGMAXAZRIA opens 3 flagship stores in Mexico.

Introduction of 6 new product categories.

BCBGMAXAZRIA features Adriana Lima and Rosie Huntington-Whiteley as the faces of the brand.

BCBGMAXAZRIA launches limited-edition collaboration with celebrity stylist Maeve Reilly.